Lessons from Ad Team

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One of the pinnacles of a Drury Communication student’s educational experience (besides an in-class ukulele singalong led by Dr. Rick Maxson) can be Ad Team. Every spring, this mock ad agency is formed by budding Ad/PR gurus, graphic designers, marketing specialists, research mavens, and anything in-between. Ad Team is Drury’s army for the American Advertising Federation’s yearly student advertising competition. As Ad Team, we create an advertising campaign for AAF’s chosen real-world client. This year,…

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What’s In Your Anything?

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As college students, we are intrinsically compelled to market ourselves. This isn’t to imply we blather about our own achievements above the din of everyone else’s. Rather, we find niches and fill them. We discover and play to our strengths. Drury’s size is intimate enough for us to cross-pollinate, taking knowledge, skills, and individuals from one discipline to another. The way of the world is diversification. We’ve got that down pat. We’re not good at…

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Sharing is Caring/Caring is Sharing

The importance of sharing was one of the first lessons we learned in school. Mastering math, penmanship, and the food chain would all come with time. But sharing was an essential and immediate element of our early academic success. There were many facets of the sharing, from not hogging all the crayons to not hogging your understanding of how to do an art project when your neighbor did not. It wasn’t just sharing of physical…

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Communicating Communication

There’s a debate in the academic community. Actually, that’s a lie. There are several debates. More than you can shake a stick at. If you chopped down all of Drury’s trees and turned them into sticks, you would still be ill-equipped with the stick-shaking situation. I see I’ve digressed.

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